Vitalux

Company history

Historically, the very first drugstore in the world was opened in 1956 by Boots UK, London. In 1998, in Moscow, Drugstore 36.6 opened the first drugstore on the territory of the post-Soviet countries. Four years later the company Vitalux entered the Ukrainian pharmaceutical market.  In one year of hard work we succeeded through: market analysis, consumer needs research, development of corporate identity and brand, its registration, a required store space, employee selection, trainings, trade equipment, etc. A drugstore chain Vitalux today is the result of our hard work and inspiration.

Our logo consists of two basic elements: a green clover and an orange decorated illustration of the company name. Vitalux positions itself as a Western-style pharmacy with a slogan focusing on the two most relevant interpretations:

• «More than a pharmacy»;
• «Everything for health and beauty»;

Autumn, 2003 - Following laborious efforts, Vitalux launched its first self-service supermarket in Kyiv: on 4, Nauky pr. The Self-service format located in this supermarket became very popular among Kyiv inhabitants.

 

 

Distinctive features:

1. Self-service format;
2. Space of 300 sq.m.;
3. Modern design;
4. Comfortable trade equipment;
5. Effective merchandising;
6. Corporate style uniforms;
7. High-level service;
8. High-quality products;
9. Wide range of more than 15.000 items;
10. Customer loyalty programs – discounts, deals, gifts, corporate newspaper, etc.;
11. Competitive retail prices.

 

January, 2004 – launched of the second supermarket (the largest one in terms of area) also in Kyiv, on 18, Tymoshenko Str. This supermarket differs from others as a result of its great range of products.
2005 – launched of 5 additional supermarkets.  
2006 – Vitalux greatly improved its market position and launched 9 additional supermarkets under the brand name Vitamini.
2007 – launched 5 Vitamini kiosks and one supermarket in the historical center of Kyiv on 10, Vasyl’kivska Str. This supermarket is notable due to its extraordinary combination of antiquity and modernism.

Antiquity:

• friendly and reliable service;
• a great range of products (more than 6.000 of items);
• social programs for unprotected groups of population.

Modernism:

• each consumer is assisted by a personal consultant to find the required products;
• neatly arranged store shelving;
• other related products ranging from pharmaceutical goods to beauty and baby care products;
• we speak English.

Historically, there was another building built in 1902 at this address. The first floor had plenty of private stores including a pharmacy. The last one served 1/3 of the Kyiv population and produced medicines as well.
2009 – Vitalux has substantially expanded its pharmacy chain and offered a new additional service -  the internet pharmacy store: http://apteka.vitalux.ua.
Currently, the company is operating 18 supermarkets and 6 kiosks in Kyiv and 4- in regions.  
We fully understand that a feeling of confidence and comfort is extremely important in modern society. Nowadays, service and quality play a dominate role in product purchases.    
Vitalux offers a warm welcome and convenient shopping for all. Come and see for yourself!